Keywords: business strategy, IFE, EFE and QSPM matrix, Bakeryīased on data from the Ministry of Cooperatives and Small and Medium Enterprises and Statistic Centre Agency (2016) mentions the growth of SMEs during the year 2016 showed symptoms better than the previous year. Implementation of this study is providing recommendation for pastry and bakery industry to establish successful business strategy. The result shows that Danti’s Deli Bakery should apply product differentiation strategy. The purposes of this research are (1) to identify and evaluate internal and external factors, (2) to formulate alternative strategy toward business development program, and (3) to recommend effective business strategies. Data was collected from focus group discussion, questionnaire, interview, observation and literature review. Thus, Danti’s Deli Bakery requires development strategy in order to growth and stays competitive. Danti’s Deli Bakery main business is to provide pastry product and distribute to other food and everage outlet all around Jakarta. KH Syahdan No.9, Palmerah, Jakarta 11480, IndonesiaĮmail: dwahyuningtias IFE matrix, EFE matrix and QSPM matrix are business strategy tools that can be used to identify threat, opportunity, weakness, strength as internal external business factors. Hotel Management Department, Bina Nusantara University IndonesiaĪ Zulkarnain, D Wahyuningtias and T S Putranto Proceeding of The 4th Friendly City Conference. Analysis of IFE, EFE and QSPM matrix on business development strategy. Zulkarnain, Arif., Wahyuningtias, Dianka., & Putranto, Trias S. Article / Article / Hospitality Article / Article / Tourism ArticleĪnalysis of IFE, EFE and QSPM matrix on business development strategy.Biaya Kuliah Business Hotel Management.Laboratory Facilities Business Hotel Management.Distribusi Mata Kuliah (Business Hotel Management).Distribusi Mata Kuliah (Hotel Management). ![]() ![]() Program Business Hotel Management (Bekasi Campus).
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